PROVIDENCE BRUINS NAMED WINNER OF PRESIDENT'S AWARD
P-Bruins Recognized for Excellence Off the Ice
Providence, RI - The American Hockey League announced today that the Providence Bruins are the recipient of the AHL's 2011-12 President's Award. The President's Award is given annually to one AHL organization for excellence in all areas off the ice. A perennial leader in overall business growth and success, the Providence Bruins experienced another successful season in 2011-12.
"Our management staff is very proud of this achievement as it reflects upon the hard work of our entire front office staff, and speaks to the great partnerships we have with the Rhode Island Convention Center Authority, Dunkin Donuts Center senior management and the Boston Bruins." said Jeff Fear CEO of the Providence Bruins/Providence Sports + Entertainment. "Each season we maintain our focus on our core business principals; providing lasting fan experiences for our customers, high value and brand support for our corporate sponsors, and being a good corporate citizen in the community."
The Providence Bruins averaged 7,817 fans per home game during the 2011-12 season to rank fourth in the league in attendance and made an increase of 6.7 percent over the 2010-11 season. A top-10 club in attendance in each of its 20 seasons in the AHL, the Providence Bruins continue to grow their fan base year-after-year by providing family fun, affordable entertainment, which provides lasting fan experiences.
The P-Bruins also continued their growth in the area of corporate partnerships for the 2011-12 season led by the launch of Providence Sports + Entertainment. The corporate community is represented by 1,000 area businesses that support the Providence Bruins through sponsorships, business group outings and community outreach programs.
The team continued its strong leadership in the community with player appearances throughout the season benefiting organizations such as the Make-A-Wish Foundation, Hasbro Children's Hospital, Special Olympics, Rhode Island Blood Center, Rhode Island Community Food Bank and many more. The Providence Bruins community outreach program began with its annual Pink In The Rink Night during Breast Cancer Awareness Month raising awareness and over $10,000 for the Gloria Gemma Breast Cancer Resource Foundation and culminated with Hasbro Children's Hospital Weekend in April raising another $10,000.
The Providence Bruins, established in 1992, are the top affiliate of the 2011 Stanley Cup champion Boston Bruins. The Providence Bruins have enjoyed much success over their history. The team won the American Hockey League's Calder Cup championship in 1999 and boasts 10 former players on the 2011 Stanley Cup champion Boston Bruins. In addition to accomplishments on the ice, the Providence Bruins were fourth-best in attendance in the AHL in 2011-12 and are the best-attended minor-league hockey team in New England.
Providence Sports + Entertainment is the leader is sales, marketing and hospitality for sports and entertainment in Southern New England. Located at the state-of-the art Dunkin' Donuts Center in Providence, Rhode Island, Providence Sports + Entertainment provides sales, marketing and hospitality services in a wide variety of areas for sports teams and entertainment venues. As a fully-integrated sports, media and entertainment business, Providence Sports + Entertainment's services include group ticket sales, season sales subscriptions, sponsorship sales, entitlement opportunities, hospitality, suites, customer relations, customer surveys, marketing and event management. Providence Sports + Entertainment is the exclusive sales + marketing agent of The Dunkin' Donuts Center, Rhode Island Convention Center, Providence Bruins and Veterans Memorial Auditorium.